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Your message sequence

About 5 minutes to read

  1. A sequence, step by step
  2. The invitation
  3. The first message
  4. Follow-ups
  5. Writing your own text
  6. When the lead replies
  7. Pro or Growth

The sequence is what your agent sends each lead, in order, until they reply. It is ready when you launch your agent, and you change it in AI Agent, Sequence.

A sequence, step by step

With the default sequence, here is what happens for a lead who is not connected to you yet:

  1. Day 1

    Your agent sends an Invitation, without a note.

  2. Once accepted

    1 to 6 hours later, the First message, written for this person from what they just did: their comment, their request, their visit.

  3. 4 days without a reply

    Follow-up 1: something useful, a proof point, a resource or a precise question.

  4. 6 days later, still nothing

    Follow-up 2, the last one. Then your agent stops writing to them.

  5. As soon as they reply

    The sequence stops, wherever it was. What happens next depends on your plan, see below.

Your 1st-degree connections skip the invitation and get the first message right away. Everything is sent within your agent's working hours.

The invitation

It goes to your 2nd and 3rd-degree leads. If someone already sent you a connection request, your agent accepts it instead of inviting them.

Add a note attaches a short sentence to the invitation: it helps people accept. Your AI writes one for each lead, or you write your own. The note goes out with the invitation, without approval. With LinkedIn Premium it takes up to 300 characters. Without Premium, 200 characters and only a few notes a month: past that, your agent sends the invitation without a note, nothing is blocked.

An invitation nobody accepted is withdrawn after 21 days.

If you turn the invitation off, your agent only writes to your direct connections.

The first message

It goes out 1 to 6 hours after the invitation is accepted, within your agent's hours. For each step, you choose who writes it:

  • Your AI: a message written for each lead, from what they just did. It follows your strategy, your offer and your style.
  • My text: the same text for everyone, with variables such as the first name.

With your own text, the advanced options let you write A separate text by signal: one for the people who commented on your posts, another for those who sent you a request, and so on.

How the AI writes is explained in Your prospecting strategy.

Follow-ups

Two by default, after 4 then 6 days without a reply. You can have up to 3, and set each delay between 1 and 30 days. Written by the AI, each one brings something new, never a "just following up".

By default, your agent only follows up the conversations it started. Turn on Also follow up leads I contacted myself to hand it yours too.

Writing your own text

Insert a variable with the buttons above the text: First name, Last name, Company, Job title, City. They show as {{first_name}}, with two braces on each side.

Some profiles have no company or no city. Add a fallback after a vertical bar: {{company|your company}}. Without one, a message with an empty variable waits for your approval.

A blank line starts a new bubble: your text goes out as several short messages, the way people write on LinkedIn. The preview shows it with one of your real leads.

When the lead replies

On the Pro plan, the sequence stops and we let you know: you take the conversation from there.

On the Growth plan, your agent can also answer, depending on When a lead replies. The sequence then gets one more card, If the lead stops replying: when a conversation started and stops, your agent follows up from what you talked about, the next day if the lead was about to book a call. Still nothing after its follow-ups, and it suggests nurturing or archiving the lead, in Decisions to make.

Pro or Growth

Pro Growth
Invitation, first message, follow-upsYesYes
Messages a dayUp to 30Up to 80
Replies to leadsYouYou, or your agent
Follow-ups during a conversationNoYes

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